Tags
building small business brands, building your small business, Business, business cards, cricketdiane, Marketing, new designs, pink, promoting your business, sales, small business tools, sparkly
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You want people to keep your business card? Show it off to others? Have their kids and friends want to see it and what it is when they see that business card laying on a table or counter or peeking out from a wallet? Would you love it if that business card was visible and interesting, attention-getting from all the way across the room at a holiday party, a convention, a cocktail party or charity fund-raiser? Well, then it can’t be soft, quiet and sophisticated with tiny grey no caps lettering that nobody can read and always ends up lost in the shuffle looking like damn near everything else. Imagine going to a holiday party and giving these to someone – even one person. Tell me, wouldn’t anyone who sees that across the room want one from you and try to work their way around the room to meet you, talk with you, ask what you do and what kind of business you are in, and want one of those business cards to take with them. Do you honestly think they wouldn’t show it off once they got home or back from the convention or to the office as if it is something preciously coveted? Really? Do you think they could lose it in a desk drawer looking like this? Seriously?
Maybe these would not be the business cards to give out at the store by the thousands – but who knows, that might work too. I’m sure they would be very nifty for working a party, a convention, a business group luncheon / cocktail party or somewhere that a charity function is happening. Either the participants will want to hide them because the cards are so loud and gaudy (or) once they realize its a party and everybody is sneaking over to make an introduction with you – they’ll be showing it off as proof they know you and that they were there.
Amazing what a little change of thought could do for a marketing tool when the small business owner doesn’t have to buy thousands all at the same time and be stuck into whatever those look like for use in every occasion. With the holidays coming, these could be perfect. And, I’ve been thinking about it – if a business owner wanted one of these designs only for their use and not allow it to be sold to others once that business is using it – would I do that? And it seems like that might be a good idea. Another perfect place to use the blog entry I made yesterday about small business brand building using these online product print on demand platforms, where you can scan your logo with a white background and place it transparently over the card as I or other store owners have designed them – just like these sparkly, glittery pink ones. Very nifty. After all, if it brings one new customer your business can serve, these cards have nearly paid for themselves.
– cricketdiane
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Look at the big brands – they aren’t quiet and covered with tiny little letters hardly legible and “sophisticated” looking. Their colors are bright, bold and dynamic with clear logos, strong lettering and easily recognizable from every last spot in the room wherever they are and whatever they are on. That’s what these designs can do. And every party can be a different version if you want. Anything that works.
The upcoming holidays are a perfect time to introduce them from PTA meetings to car washes when school has started to family reunions and Christmas parties. At the very least, these are nice keepable designs for your business to enjoy a longer life than getting lost in a pile or a desk drawer or a pocket removal spot on the bureau at home until they’re finally thrown away unused and unusable. I wouldn’t do that if I managed to get my hands on one of these from someone, I’d show it off to my friends, my kids and keep it to come check out that business later. It would be easy to remember when I got it and how I came by it, the person who gave it to me and what they said about their business services or store or restaurant. That’s what a business card is supposed to do after all, not to be thrown aside in a pile with every other scrap of paper somewhere.
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And of course, business cards don’t have to sparkle in order to be eye-catching and attention-getting keepers –
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Add a little positive drama to your life!
– cricketdiane
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