About the time I had figured out how to work with these stores on Zazzle, they changed the format. Unbelievable.
However, the Custom Design Palette Store looks pretty nifty and it seems maybe people could use the solid color only items to create small business brand items for marketing. The bright colors that I love needed some additional colors so I added a series of new colors with a more sophisticated urban modern palette.
Since people, especially small business owners would be accustomed to going to a print shop rather than doing it this way, I thought it might be interesting to follow through what would be involved in making matching products with a logo.
This is one of my logos from awhile back that I’m going to use as an example -
With this computer file resized and made as a jpeg, gif or png, I can go to the product with french grey solid color, upload this image and then place it on the product at Zazzle. Because the background of this logo is white, the little gear wheel function lets me make the logo background white show through as transparent and then I used the Arrange button with its “resize image to fill” command to make the logo fill in the surface.
This is the plain product I chose first -
And then – with the Cricket House Studios Logo on it – (in this case, the white has been made transparent, but it could be interesting with the white background showing, too.)
Of course, that messenger bag is $180 – but everywhere it is seen, my business would be promoted and visible, so it is cheaper than some ads with a lot more exposure to the public. And, then I want to make a set of matching brand items to go with it -
After clicking on the Customize It button at the bottom of the product’s photo, I can start to put my logo on the color only french grey / army green case.
Since I’ve already uploaded the logo, I can simply place it from the images button and selecting it -
Now all the iPads owned by my business can have this case on them and be a walking advertisement to promote my business everywhere they go and every time they are used. Very nifty.
And what else could I make to match these – although I do want to make an idea of the total cost, even if my business would need to buy them in stages as it grows -
If I wanted to place these into sales bags or use them for note-taking, they could have the logo across the entire surface, or later I could go back and make a small change for the logo to be across one corner, top or bottom instead.
The price of the things so far would be under $300, without having to do another thing – so that isn’t too bad for what has taken a couple hours to create and then it could be shipped out to me the same week. I like it. What else would work with these products to help promote my business and its logo?
I like the way this commuter cup happened when I first added the logo and with it in the middle and the cup’s stainless steel peeking through – it has a nice look, but to make one that is an exact representation of the logo on the matching items, I use the customize it button to make a slightly different version -
In this case, I clicked the customize it button and then made the logo move to one side, used the gear show whites as transparent function and then copied the logo in the same size to apply on the back. The edit button has the copy and paste option, but then the logo is actually sitting on top of the first one and moves with a drag and drop of the mouse into the new position on the back by clicking on the bottom pictures of the cup to show the back, or by clicking on the little square to the left of the product (second on the list downwards) to show an editing board to use for moving the second logo into place.) – It yielded this -
For the Mac / Laptop case above, the back has a larger version of the logo on it. To do that, there is a little added button on the editor just above where the file / image titles show up – by clicking on the arrow there, it allows the flap, the front or the back to be available for editing. There are several products where that is the case including the kindle case and the decals for iphones and other cellphones, ipads and kindles. Those aren’t very expensive but they aren’t protective – regardless, it would be one way to display the business inexpensively where a lot of people would see it often.
Of course, there could be flyers, business cards, rack cards, postcards and letterheads made with this at the same time, but probably the most exposure would come from the messenger bag, ipad case and maybe, the commuter mug out of all the choices. People would see them on the subway as they are in use, anywhere the business activities are occurring and everywhere that the items would be naturally seen without accosting anyone to tell them about it. That would be good.
The new palette of colors are interesting and nicely modern – but most of all, the custom design palette store with its all color and nothing but color items will allow me or anyone else to try the logo on a variety of colors, have only one or a few made at a time and best of all, allow the brand marketing items to be bought in stages. There is no art setup fee or fiddling around with color separations and the time it takes for the print shop to get the job done. I like that. So far, the things I’ve purchased from Zazzle have looked exactly as they did on the computer and the registration of the colors have been perfect. It seems like this would be a good inexpensive way for small businesses to extend their brand and its promotional value across a number of matching items for their business.
If I were to buy all of the things above for the marketing and promotion of my business, it would cost less than one advertisement placed one time in one place or one publication and reach more people. Or, it would support that ad with both being done simultaneously to extend the reach of both. That seems pretty good.
That one might look better with the french grey / army green showing through, but it is nice this way too. It makes a great beach tote bag or shopping bag that could extend where people see my business. That would be great.
The total price, just out of curiosity – for all of those items above – would be -
Beach Bag – $22.95 each (unless I buy a lot of them at once which is a good idea)
Samsung Case – $47.95 each
MacBook Case – $73.95 each
Commuter Cup – $24.95 each
Notepad – $10.95 each
Messenger Bag Laptop Computer Bag – $180.00 each
iPad Mini Case – $42.95 each
Large Dry Erase Board – $43.95 each
Total – $447.65 for one of each (only one commuter mug, not both), plus shipping
That means, for less than $500 and the investment would yield over a long period of time, several years of promotion for that. Hmmmm. Interesting.
Just had to add one more – The water bottle 24 oz. above with the logo on it is $29.95. Very nifty.